Oz Produtora
Person wearing a virtual reality headset in Oz Produtora's impact simulator
Virtual Reality

Road safety campaigns no one forgets

VR crash simulators: concessionaires cut accidents, engage users, and prove real impact.

See cases

Brands that trust us

The real blind spot in road safety

Engineering and enforcement act on the structure. The simulator acts where everything begins: behavior.

In VR, drivers, motorcyclists, and pedestrians live the consequences without getting hurt — and change.

People know what's right, but they don't feel the risk.

Cover of Oz Produtora's VR impact simulator

The technology that saves lives

VR builds emotional risk memories, boosts retention, and proves real behavior change.

  • Emotional memory
  • Learning retention
  • Behavior change

Cases that become references

Tailor-made projects for concessionaires — each simulator built for a specific audience and risk.

Pioneer in immersive road safety in Brazil

Oz Produtora: pioneer in VR road safety in Brazil. Dozens of campaigns. Measures impact, not attendance.

Oz Impact Simulator · in action
+20
years of audiovisual experience
+950
projects delivered in Brazil
Thousands
of participants impacted in the field
Collage of TV news coverage about Oz's impact simulator

When the simulator makes the news, your campaign gains even more reach

Our experiences earned spontaneous coverage in major outlets — extra reach for your concession.

  • TV Globo
  • YouTube
  • Folha Vitória

Shall we create a simulator exclusive to your highway?

Tell us your road safety challenges and we'll design a tailor-made project: from concept to VR operation.