Everything you need to know
One of Latin America's leading events on mobility, infrastructure and road safety. In its 13th edition, it gathers concessionaires, public officials and industry decision-makers.
Date and venue
- Date
- July 29-31, 2026
- Venue
- Expo Center Norte, São Paulo (SP)
- Topics
- Smart mobility, road safety, traffic management, signage, connected cities and innovation applied to transport.
Road safety demands evidence
Oz helps concessionaires, infrastructure operators and mobility managers turn educational actions into programs with measurable impact.
We work with indicators of risk perception, intention to change and impact retention over time.
What truly changes is behavior, and it can be measured.
Present in Brazil's leading road operations
Experiences that become references
Tailor-made awareness programs for concessionaires and road operators, each built for a specific audience and risk.
The way to measure impact has changed
The sector is increasingly held to concrete results and to evidence of what road safety investments changed in road users' risk perception.
Yet many initiatives still stop at surface metrics: people reached, attendance, materials handed out, events, reach.
The question remains: what actually changed after the experience?
The market measures attendance. Oz measures impact.
Educational campaigns become evidence-driven programs, with indicators for OSH, ESG, Compliance and Institutional Relations.
Risk perception
How much the experience changes how participants see their own risk in traffic.
Self-efficacy
Participants' confidence in actually adopting safer behavior.
Declared intention to change
The explicit commitment to change behavior right after the experience.
Impact retention
How much of the effect lasts over time, not just in the moment.
Immersive road safety in Brazil since 2009
Since 2009, Oz has created campaigns, films, and immersive virtual reality experiences for Brazil's largest highway concessionaires. It measures impact on risk perception, not just attendance.
- +23
- years creating audiovisual experiences
- +950
- projects delivered across Brazil
- Thousands
- of participants in the field
What leadership starts to see
Evidence for ESG
Indicators ready to feed ESG reports and accountability.
Data for audits and compliance
Structured records that support audits and compliance requirements.
Intelligence to evolve programs
A basis to refine and improve the next educational campaigns.
Comparable history across campaigns
Indicator series that let you compare actions over time.
Metrics for the board
Clear metrics to present impact to leadership and the board.
Will you be at TranspoQuip & ExpoParking 2026?
Discover the methodology that moves concessionaires and operators from educational campaigns to programs with evidence of impact.